Nike Airmax Zero
Watch the one before the 1.
The Concept
The Air Max Zero is the model before the Air Max 1. We built the story around the air bubble itself: each bubble carries the look of one iconic Air Max, from 1987 to 2016, and together they lead to the Zero.
The CampaiGn
Campaign feature on the nike.com front page for the Air Max Zero launch.
Front-page feature on nike.com
Styleframes
After the brief we came up with a wide range of very quick sketched ideas for different approaches. Together with the client we narrowed these down in a process of three different stages till we cam to the final campain proposal.
Credits
Client:Nike
Animation Studio: Aixsponza
Creative Direction: Christian Tyroller
Lead Designer and Concept: Elisabeth Schlichtner, Ingo Walde
Designer: Frederik Wiedel
3d Sculpting: Lars Korb
Animation: Jens Kindler, Christian Tyroller, Matthias Zabiegly