einstein
Branding a bouldering gym chain
The Logo
the einstein bouldering gyms where founded 2014 in Ulm - Germany, the birth city of Albert Einstein. The idea for the logo evolved out of the esthetics of a city crest (ulm) and the signature of Albert Einstein (hand drawn logo type). The shape for the crest derived from the outline of the boulderbloc which was placed in the center of the first einstein bouldering gym in ulm.
The Type
When it comes to branding a bouldering gym, every design choice matters—including the font. Brandon Text is the perfect typeface for a gym that wants to balance approachability, professionalism, and an adventurous spirit.
The Color
When it comes to branding a bouldering gym, every design choice matters—including the font. Brandon Text is the perfect typeface for a gym that wants to balance approachability, professionalism, and an adventurous spirit.
The Execution
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Credits
Client: Aixsponza
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Rebranding of of Aixsponza.
Logoartwork, Colortheme, CI-Styleguide, Stationary Items and Website.