Cinema 4D
Rebranding the leading 3D motion design software
Rebranding the Leader in 3D Motion Design
I had the honor to design the new Cinema 4D logo at Aixsponza. We´ve been working on the new logo design over a period of 6 months and created a new and fresh identity. At the end we tried to find a unique shape but didn´t want to lose the connection between the old and the new logo. This is a collection of the whole designs we did for the logo redesign. It was launched in august 2011 with the representation of the new R13 Version of Cinema 4D.
THE PROCESS
It all started with an invitation to a pitch to represent ideas for a new redesign. In the very first phase we did a wide range of possible ideas and designs. We had a lot of fun to creatively rave for two week straight forward in the very first phase.
Result
The logo launched with Cinema 4D Release 13 in August 2011 and stayed in use for 14 years, until Maxon's 2025 rebrand. Alongside the new identity, we proposed the R13 box packaging and concept layouts for a new Maxon website.
Credits
Client: Maxon Cinema 4D
Design Studio: Aixsponza
Lead Designer: Manuel Casasola Merkle & Ingo Walde
Design Studio: Aixsponza
Lead Designer: Manuel Casasola Merkle & Ingo Walde