Cinema 4D

Rebranding the leading 3D motion design software

Rebranding the Leader in 3D Motion Design

I had the honor to design the new Cinema 4D logo at Aixsponza. We´ve been working on the new logo design over a period of 6 months and created a new and fresh identity. At the end we tried to find a uniqe shape but didn´t want to lose the connection between the old an the new logo. This is a collection of the whole designs we did for the logo redesign. It was launched in august 2011 with the representation of the new R13 Version of Cinema 4D.

THE PROCESS

It all started with an invit for a pitch to represent ideas for a new redesign. In the very first phase we did a wide range of possible ideas and designs. We had a lot of fun to creatively rave for two week straight forward in the very first phase.

Credits

Client: Maxon Cinema 4D
Design Studio: Aixsponza
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My Role: Lead Designer