[devider size=”full” thickness=”1px” ][column_row][one_third bg=]The DMCI worked with major US broadcaster CBS on a series of new season promo IDs dubbed the ‘CBS Eyecon Image Campaign’.

CBS turned to DMCI after seeing their spots for FOX CLASSICS and were inspired to develop something similar for the launch of their summer season programming. A bold, new direction for the CBS brand, with spots which feature iconic animated illustrations of programmes such as Big Bang Theory, NCIS, CSI and 2 And A Half Men.[/one_third]

[one_third bg=]They created a 60 second, two 30 second and ten 10 second animations showcasing the best of the new season CBS lineup. The spots were created using a combination of 2D and 3D animation.


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Title CBS / Eyecon Campaign
Client CBS America
Animation Studio The DMCI / Australia
Creative Director Nathan Drabsch
Lead Designer Luke Bell-Booth
Animation Luke Bell-Booth, Joseph Harper, Ingo Walde
Design & Illustration Ty Mattson