Aixsponza

Rebranding an iconic german animtion studio

Rebranding an icon

Since 2006, Aixsponza has been creating full-CG animations, channel branding, commercials, and motion graphics for leading global brands like BMW, Audi, Nike, and Red Bull—all driven by a team of passionate designers and technology enthusiasts.

Having worked as a freelance motion designer for Aixsponza since its early days, I was also commissioned to lead a full rebranding, including a new logo, corporate identity, website, and more. It was an incredible opportunity to shape the brand’s visual presence at this scale, down to intricate stationery and print products.

The Process

To highlight the exceptional quality of Aixsponza's animation work, we couldn’t settle for a standard online print shop. Instead, all stationery items were produced using a traditional Heidelberg letterpress printing machine.

Credits

Client: Aixsponza
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Rebranding of of Aixsponza.
Logoartwork, Colortheme, CI-Styleguide, Stationary Items and  Website.