20 Oct 2012

Sci Fi Rebrands to SF by Inkproject

Back last year when I was pitching on a channle rebranding with Inkproject they where also allready working on the rebranding of the Sci Fi channel. I was asked to jump on the project to at the very end stage to help out finishing the final delivery.It has now been three years since the Sci Fi channel changed its name to Syfy and started altering its direction slightly. Most of its international spin-offs were also renamed Syfy the following year, but in Australia the Sci Fi brand has remained in use, partly because the Australian Sci Fi channel was owned by a separate company that licensed the name from NBCUniversal. That is until July 23, when the Australian Sci Fi channel changed its name to SF.

Strategy, Design, Post Production – Inkprojekt

Production – Sheepish Lion / Director – Ken Lambert

Music – Groove Quantize