CBS turned to DMCI after seeing their spots for FOX CLASSICS and were inspired to develop something similar for the launch of their summer season programming. A bold, new direction for the CBS brand, with spots which feature iconic animated illustrations of programmes such as Big Bang Theory, NCIS, CSI and 2 And A Half Men.
Client CBS America
Animation Studio The DMCI / Australia
Creative Director Nathan Drabsch
Lead Designer Luke Bell-Booth
Animation Luke Bell-Booth, Joseph Harper, Ingo Walde
Design & Illustration Ty Mattson